Who is the audience for this event?
Forward x Design is designed for interior designers who are building, growing, or leading a design practice and are focused on strengthening the business side of their firm. The retreat brings together a cohort of firm owners, principals, and emerging leaders focused on growth, leadership development, operations, profitability, and long-term business strategy.
Do you have to be an ASID member to attend?
No. Forward x Design is open to all interior designers. ASID members receive preferred pricing; while the general registration rate is priced to include a one-year ASID membership.
How many attendees will participate?
To maintain an intimate and highly interactive experience, participation is limited to approximately 30 attendees, alongside speakers and program partners.
What is the registration fee?
- ASID Member | $3,750
- General Registration | $4,300 - Includes a one-year ASID membership.
- ASID Member Colleague Bundle | $6,500 - Includes two registrations at a preferred bundled rate, offering a combined savings of $1,000. Designed for ASID members bringing a colleague, teammate, or industry peer. Limited availability.
- General Registration Colleague Bundle | $7,600 - Includes two full registrations at a preferred bundled rate, offering a combined savings of $1,000. Designed for attendees bringing a colleague, teammate, or industry peer. Includes a one-year ASID membership for both attendees. Limited availability.
Registration fees are non-refundable. However, if you are unable to attend, you may transfer your registration to another accepted applicant.
How does the colleague bundle registration work?
During the application process, applicants will be asked to provide the name of the colleague attending with them. Once accepted, both attendees will receive registration instructions and unique codes reflecting the bundled rate.
If your bundle includes one ASID member and one guest, the individual savings will still apply. Both attendees will receive a code reflecting a $500 savings off their respective individual registration rates.
What is included in the registration fee?
Forward x Design includes all scheduled meals, retreat programming, workshops, strategy sessions and curated evening experiences throughout the event. Attendees will also receive access to a curated collection of business tools, research, and professional resources designed to support implementation beyond the retreat experience.
Please note: lodging, airfare, ground transportation, and incidental expenses are not included in the registration fee.
How do I book my hotel reservation?
Accepted attendees may reserve accommodations at the Andaz Scottsdale Resort & Bungalows through ASID’s preferred room block. Registration details and booking link will be provided upon registration.
Will attendees have opportunities to interact with the speakers?
Yes. Forward x Design is intentionally structured as a highly interactive working retreat. In addition to formal sessions, speakers will participate in meals, discussions, and dedicated small-group sessions throughout the experience.
Why is there an application process?
Forward x Design is designed as a cohort-based experience centered on meaningful discussion, peer exchange, and business-focused collaboration. The application process helps ensure alignment across attendee goals, professional focus, and overall cohort balance to create the strongest possible experience for participants.
Is there a deadline for registration?
Space is limited, and applications will be reviewed on a rolling basis. Once accepted, attendees will receive a designated registration window to confirm participation and secure their place within the cohort.
